Women and the Media: The Influence of Magazines, and such...

Wednesday, March 7, 2007

The World of Advertising By: Wordpress.com

Everywhere we turn, advertising is telling people, women especially, what it means to be desirable. Many of these messages share a common theme: women must be “beautiful.”. Women have always been measured against cultural ideals of beauty, but advertising often uses sexism to make images of “ideal beauty” more prevalent and increasingly unattainable. Twenty years ago, the average model only weighed 8% less than the average woman, whereas the average model today weighs 23% less. Most models today are thinner than 95% of the population. In a recent study by Dove, the researches found that out of the survey respondents, only 2% considered themselves to be “beautiful.” Many researchers argue that the unrealistic portrayal of women in the media can be detrimental to advertisement viewer’s health. Studies show that advertisements of ultra-thin women increases a viewer’s body-focused anxiety.


MY COMMENT

They say that beauty is in the eyes of the beholder. Today, we notice that beauty has been transformed to be what the society considers it to be. While Dove tries to sway from the image that women should be stick thin, many other media conglomerates refuse to portray women in a healthy light.

There seems to be an extreme body image issue here. It is apparent that, although some women do fit the stereotypical beauty ideal, many of them continue to have low self-esteem. This shows that even when some women do accomplish the ideal look, they continue to be dissatisfied with themselves. It is obvious that we can not please everyone. As soon as a guideline is set for how women should look, there are and will always be those who are dissatisfied with their appearance. This is the reason why women should first work on their body image, how they perceive themselves, and from there, decide what the best look for them should be.

Once that has been accomplished, the decision to lose or gain weight should be left up to the woman, not the way others, the media, want her to look. If women start to make their own decisions as to how they want to look, then the media will take notice. This would probably lead to a more diverse representation of women in the future.

15 comments:

Andrik said...

Darling C.:
This is an interesting post. However, I'm curious about what you think about the questions posed at the end of the article to which you linked. Do you think that ads are a major cause of women's own physical anxiety? It's easy to say that it is advertisers who make women self-conscious, but remember that at the end of the day, an advertiser will do what sells. So, what came first, the demeaning ad, or the consumers responding to the ad?

The interesting thing about Dove is that the company seems to be in a contradiction. It is a company that sells beauty (personal) products, but it is seemingly telling women not to worry about beauty. How can that be? It's like a car company telling people they should buy bicycles. So what is Dove doing?

Jessie said...

Hi Darling-
Nice Response to this post!
I would just add that you might want to be a bit more specific about the source of the original post, and also the terminology you use. I think you are dead on with the ideas you expressed in your comment that you left. However, you may want to use (self-esteem or another term to express one's assessment of oneself) more specific terminology for your response. I understood what you meant in your comment; however, I'm not sure that it's entirely clear to the reader. Overall, I think you chose a great blog for commenting on and made an appropriate, on-point comment :o)
-Jessie

Anonymous said...

Bonjour I'd love to congratulate you for such a great quality forum!
Was thinking this would be a perfect way to introduce myself!

Sincerely,
Robin Toby
if you're ever bored check out my site!
[url=http://www.partyopedia.com/articles/snow-white-party-supplies.html]snow white Party Supplies[/url].

Anonymous said...

[url=http://kfarbair.com][img]http://www.kfarbair.com/_images/_photos/photo_big8.jpg[/img][/url]

בית מלון [url=http://www.kfarbair.com]כפר בעיר[/url] - [url=http://www.kfarbair.com/about.html]חדרים[/url] גדולים אנו מספקים שירותי אירוח מגוונים גם יש במקום שירות חדרים המכיל [url=http://www.kfarbair.com/eng/index.html]אחרוחות רומנטיות[/url] במחירים מפתיעים אשר מוגשות ישירות לחדרכם...

לפרטים נוספים נא לפנות לאתר האינטרנט שלנו - [url=http://kfarbair.com]כפר בעיר[/url] [url=http://www.kfarbair.com/contact.html][img]http://www.kfarbair.com/_images/apixel.gif[/img][/url]

Bare Minerals Makeup said...

Fat Burning Furnace is a program normal people can follow to achieve long lasting body fat loss. As oppose to being one of those 'fad' systems or programs, this one shows you how to successfully burn body fat and lose those pounds using solid principles of a healthy diet and exercise. The program itself is designed by a guy called Rob Poulos, who was overweight himself. After he successfully lost weight and body fat, he has helped other people achieve the same thing. more details

Anonymous said...

Damn I was going to buy a new Hummer in late 2012 and drive around the country for a vacation, Now I am going to have to shave my head and join the Hari.s, Muslims, Jews, Jehovah s, Mormons, Christians, and a few other wing nut groups just to cover all my bases.
[url=http://2012earth.net/stop_frighten.html
]Light Beings
[/url] - some truth about 2012

Anonymous said...

רציתי לשתף אותכם בחוויה אותו עברתי אחרי הפיגוע בדולפינריום. במהלך כשנתיים לאחר הפיגוע, הרגשתי מדוכאת, חסרת שמחה, עייפה ומדוכדכת. עם טיפולים רפואיים רגילים לא יכולתי להשתקם ולכן פניתי ל- [b][url=http://www.maker.co.il/3_15707/%D7%9E%D7%90%D7%9E%D7%A8/%D7%9B%D7%9C-%D7%94%D7%A2%D7%95%D7%91%D7%93%D7%95%D7%AA-%D7%A2%D7%9C-%D7%A0%D7%A4%D7%A9-%D7%94%D7%90%D7%93%D7%9D-%D7%95%D7%A2%D7%99%D7%A1%D7%95%D7%99-%D7%A8%D7%A4%D7%95%D7%90%D7%99-(%D7%9E%D7%A1%D7%90%D7%92%60).html]עיסוי[/url][/b] רפואי אלטרנטיבי. המליצו לי על מעסה מקצועי מ-Spa-Vip.co.il - עיסוי עד הבית, אשר כולל עיסוי איורוודה מפנק במיוחד אשר גרם להתעוררות חושים תוך טיפול אחד בלבד. השינוי אותו עברתי היה יוצא מן הרגיל, אפילו אחרי טיפול מסאג שוודי ראשוני, השתפר לי המצב הרוח, פיזרתי את השיער ויצאתי מה- [b][url=http://www.academics.co.il/Articles/Article12945.aspx]מסאג[/url][/b]' עם כוחות חדשים, שמחה ומוכנה להמשיך הלאה.

עיסוי האיורוודה הוא עיסוי המתאפיין ב מוזיקה נעימה, מוזיקה נעימה וריח של קטורת. ההתחלה של עיסוי היא מגע מפנק על המגבת לאחר חשיפה של הגוף מכף רגל ועד ראש. נמרח שמן חם מכף רגל ועד הראש, אח"כ תנועה מלטפת ועדינה מכף רגל ועד ראש ובחזרה. לאחר מספר תנועות עדינות עוברים לצד השני של הגוף, אחרי אותם תנועות על הצד השני ישנו שילוב של לחיצות רפואיות כי הגוף התרגל למגע מפנק ומרגיע ודבר זה גרם לשרירים להרפות מעט... כל זה בטיפול פרטי של [b][url=http://www.academics.co.il/Authors/Author2173.aspx]מעסה[/url][/b] מקצועי עד בית הלקוח!

אני לא האמנתי שדברים כאלו יכולים לקרות עד אשר התענגתי עם מסאג שוודי ברמה כזאת, המעסה המקצועי אליי הביתה עם מגע שלא הכרתי אשר לא האמנתי שיכול להיות. ממליצה לכל אחד ואחת אשר מעוניינים ב מסאג', עיסוי או פינוק מטריף חושים בחגים על Spa-VIP.co.il.
[img]http://spa-vip.co.il/_images/apixel.gif[/img]

[url=http://spa-vip.co.il/#][img]http://spa-vip.co.il/_images/&%231506%3b&%231497%3b&%231505%3b&%231493%3b&%231497%3b-&%231512%3b&%231508%3b&%231493%3b&%231488%3b&%231497%3b.jpg[/img][/url]

Anonymous said...

Привет. Странаня ситуация, пытаюсь зайти на блог, меня постоянно выкидывает. Сейчас зашел через прокси и все нормально. Можно попросить разблокировать ип адрес 192.48.250.80
Так уже с недели две не могу попасть со своего ип в блог.

Anonymous said...

Интересное замечание.

Anonymous said...

Поздравляю, какие нужные слова..., отличная мысль

Anonymous said...

top [url=http://www.001casino.com/]free casino games[/url] hinder the latest [url=http://www.realcazinoz.com/]free casino[/url] free no deposit reward at the best [url=http://www.baywatchcasino.com/]www.baywatchcasino.com
[/url].

Anonymous said...

top [url=http://www.c-online-casino.co.uk/]uk online casino[/url] brake the latest [url=http://www.realcazinoz.com/]free casino[/url] autonomous no store bonus at the chief [url=http://www.baywatchcasino.com/]loosen casino
[/url].

Anonymous said...

Prettу! Thіs has been a really wonderful аrticle.
Thаnκs fоr provіding these dеtails.
garcinia cambogia
dr oz what to looκ for - garcinia mangostana l
- garcinia cambogia garcinia cambogia - http://www.agf-group.com.au/node/50298 - garcinia cambogia

Anonymous said...

Outstanding stоry thегe. Whаt occurrеd after?

Gooԁ luck!

Αlso vіsіt my web pаge - raspberry ketone

Anonymous said...

I eνегy time spеnt my
half an houг to reaԁ thiѕ wеbpаgе's articles daily along with a mug of coffee.

Also visit my webpage; cheap car insurance quotes